For nearly 20 years, I have made my living helping Arabian horse owners and trainers improve the things they do to promote, market and sell their horses. This translates to a client load of 20 to 30 farms per year who paid for the work my company Equine Marketing Systems provides. Suffice it to say, as an Arabian horse marketing consultant, I've seen, heard, tried or exhausted every bit of conventional wisdom in the book to get the job done (i.e. sell horses).

The community was divided, to some extent, and rumors or our untimely demise surfaced a bit prematurely. The breed prevailed, hung together and is now better for the experience. This year, we face new challenges such as the faltering American economy, being outhustled by other breeds, the re-structuring of our major organizations and the need for wholesale reform of various functions such as judging and training abuses.

Now, through this unique new publication, I am broadening my role as a consultant and using my training as a journalist to share my experiences and viewpoints to help several hundred times that number of individuals navigate their way through the Arabian business.
    For starters, the foundation of The Report is teaching the tools needed for individual Arabian owners to make better decisions. The reality is, help is now available for non-professional Arabian owners who desire to learn the many techniques used to market, breed and manage Arabians. For most people, it is difficult to accomplish even the most basic goals: Choosing a trainer, handling a pre-purchase vet exam or selling a gelding, for example. Then there is the hard stuff: Surviving an IRS audit,

This publication will provide the forum to address these matters and investigate their possible resolutions. You won't just read the writer's opinion, but from the people involved who shape the course of action.
Throughout my years as a consultant, I've preached the need for my clients to become self-sufficient: Learn how to develop clients; Learn how to access the marketplace; learn how to breed better horses, and learn how to run their horse operation efficiently and effectively. Too many horse owners are without the resources to solve their own problems. Their only option is resorting to paying others to do it for them. The result is often failure, a disheartening experience and a quick exist from the Arabian horse business community.

campaigning a show stallion or setting up a partnership, among an ever-growing number of topics. This publication will address all of them at a depth of honesty rarely seen in conventional equine publications. Further, we'll do it as concisely and directly as possible to save our readers time and enable them to absorb the extent of our coverage.
Then there are the major issues. Our community seems to always have one serious challenge or another to confront. Last year, our breed stood up against the threat that cosmetic surgery would change forever the look of our horses.

The good news is these techniques work. Small operations, big breeders and everyone in between, we can all learn from the positive (and failed) experiences of others.
Personally, I already see much good coming from the Report, and I hope our growing number of readers continue to share their views and experiences to help us keep our message on track.